No resorcinol
PPD and SLS free
No phthalates
No gluten
Titanium Dioxide-free
Ammonia-free
Vegan
Fresh colour without the fuss.
The simplest way to get that just-left-the-salon feeling.
01
Colour
Expertly formulated salon-quality colour and developer with an easy-to-apply bottle. Featuring Aloe Vera, Vitamin E and Macadamia Oil.
02
Care
The Hydration Shampoo and The Nourish Conditioner provide the ultimate aftercare. Free from sulphates, parabens, SLS, SLES and silicones.
03
Gloss
The Gloss Treatment with Argan Oil delivers instant shine, softness and radiance for a polished, professional 'just left the salon' finish.
100% grey coverage in 10 minutes
Our Conscious Colour™ works molecular magic to get rid of greys fast.
No Grey Days
No Grey Days
No Grey Days
No Grey Days
No Grey Days
No Grey Days
No Grey Days
The new way to get your roots done.
We're a simple ritual for busy people. One that helps you feel your best without a fuss. Fast, effective, salon quality dye that transforms grey hair days into great hair days.
Recommended by
Conscious Colour™
We say no to harsh ingredients — including ammonia, PPD, resorcinol, parabens, phthalates, SLS, and titanium dioxide — and yes to natural actives like soothing aloe vera, antioxidant-rich vitamin E, and nourishing macadamia oil.
Rapid Results
100% grey coverage in 10 minutes. A root touch up that respects your time as much as your hair. We call it molecular magic.
Salon System
Made by world leading colour experts for humans with high expectations. Our Ultimate Root Retouch kit also includes hydrating & nourishing colour-safe shampoo, conditioner and a high-shine gloss treatment.
Ride or Dye Club
Set and forget with a subscription. Get your root touch-up (plus exclusive gifts) delivered to your door, on your schedule.
Blog — The Done Thing
Say goodbye to sneaky greys and hello to flawless roots! Whether you need a quick T-zone fix or a full-head refresh, we break down the fastest, easiest ways to get salon-quality coverage at home—pl...
Adore Beauty just crowned Done the “10-Minute Grey Hair Masking Miracle” — even their Head of Brands was converted. Discover the root touch-up that’s changing grey maintenance for good.
Discover the trends that let you look salon-fresh without ever leaving home.
The secret to great hair? Root retouches. They target regrowth only, delivering fresher colour with less damage than full-colour treatments.
