We’re a simple ritual for busy people.
One that helps you feel your best without all the fuss. We believe beauty shouldn’t be a burden. That’s why we’ve created low maintenance haircare with high impact results. It's foolproof, infallible and fun.
No grey days
Our mission is to help people everywhere feel like their favourite self without the fuss. Starting with one of beauty’s biggest bores — getting your roots done — we’re transforming begrudged routines into simple rituals that turn grey days into great ones.
Meet Hannah
She just can't help herself. She's an industry disruptor known for shaking up more than developer bottles — though she does that a lot too. A busy mum of two (editor's note: does a not busy mum even exist?), she's been transforming her hair at home and in high-end salons for more than 20 years. She's tried, tested and occasionally regretted every type of hair colour imaginable.
All this left her wondering — why is box dye so basic? She created Done to respect the time, tastes and tresses of modern humans, and turn colour resentment into colour contentment.
From Milan to Melbourne
We're proud to be an Australian-owned and run business. But we also believe that creating the best product requires the best experts. So, we took our dream to Milan — the beating heart of professional colour.
There, we worked with salon specialists and world-leading colour experts to create the Ultimate Root Retouch Kit. Using molecular science and a little bit of magic, the end result is a premium home hair colour even your hairdresser will love. Designed with love in Australia. Made with passion in Italy.
As a hairdresser of 15 years this product blew my mind! It covered 100% of my greys in just 10 minutes. The results are amazing.
Maria Deans — Hairdresser and Natural Colour Expert
