Colour Guide
5 Natural Shades
Our Conscious Colour™ is a salon-grade formula designed to deliver flawless grey coverage and natural, radiant results - without the appointment.
Keep a natural gradient
Hair is naturally darker at the roots and lighter through the lengths. That contrast is what gives uncoloured hair its natural depth and dimension.
That’s why maintaining a slightly darker root matters. Preserving this natural gradient keeps your colour looking effortless, dimensional and unmistakably real — never flat, never overdone.
Match your current colour
Because hair is naturally darker at the roots, we recommend matching your colour to your base colour at your roots.
What’s your base colour?
It’s the foundation shade at your roots - natural or dyed - before highlights, balayage or fading come into play.
How to find it:
- Check your roots in natural light. Part your hair and look close to the scalp, especially near the crown. This is your truest match.
- Ignore greys and highlights. Focus on the pigmented strands only. If grey coverage is high, look underneath or at the back where natural colour is usually more visible.
Relax and roll with it
First time and feeling nervous? We've been there too. It can be helpful to remember that a root touch-up is far less risky than dying your whole mane. Because you're only applying to a few centimetres of new growth, even if you choose a shade too light or dark, it will be very close to your natural colour. What's more, only colouring your roots helps you avoid the not-so-cool “block colour” effect that can happen with repeated full-head dyes.
Perfect Match Promise
We've got your back
Picked the wrong shade for your mane? No problem. If the shade of your first-purchase isn't quite right, our team will send you another colour free of charge.
Ready for the mane event?
