Join the Ride or Dye Club
The ultimate subscription service for salon-quality hair colour delivered straight to your door. You pick the shade and the delivery schedule — we’ll handle the rest.
Fresh roots. On repeat.
Set and forget with our Ultimate Root Retouch Kit subscription. Get your root touch-up (plus exclusive gifts) delivered to your door, on your schedule.
No more emergency chemist runs. No more calendar roulette. Just great hair days every day.
For the full run down, read our terms and conditions.
Friends with benefits
Free shipping
Enjoy free shipping on your subscription deliveries.
Set and forget
You pick the shade and the delivery schedule — we’ll handle the rest.
Get rewarded
Receive free gifts to celebrate your loyalty and special occasions.
Exclusive offers
Receive special offers just for our Ride or Dyes.
Cancel anytime
You're in control. Skip, pause or cancel anytime.
Root for us. Get rewarded.
To show how much we love you, we'll include exclusive gifts to celebrate milestone deliveries. From our tiny-but-mighty sachets to luxe hair accessories, gift giving is our love language.
The Ultimate Root Retouch Kit
