SPOILER ALERT: At Done, when we say 'no grey days' — we're not talking about your roots (though the pun was absolutely, positively 110% intended). 

Whether you’re proudly rocking silver strands, religiously covering your greys, or switching it up every other month, we’re here to say: do what makes you feel good. 

Confidence first, colour second.

Some people feel trés chic embracing their natural greys – think of icons like Andie MacDowell and SJP, whose shimmering silver hair has become part of their signature style. Others feel amazing when they keep their roots perfectly polished with salon‑quality home hair colour. Both are powerful, both are beautiful.

Beauty is a form of self‑expression.

From Cleopatra and her kohl to Queen Elizabeth I and her Venetian Ceruse — we've been enhancing our natural beauty for aeons. 

A little self-tanner for a sun-safe glow.
Overlining your lips for the perfect pout. 
Hair growth serums that ease postpartum hair drama.
Or, freshly retouched roots that take your hair back to how you've always known it. 

These things shouldn't be used to hide who you are. They should celebrate it. That's why we've designed our Ultimate Root Retouch Kit and Grey Vacay Kit to sit proudly in your bathroom. After all, there's no shame in wanting to look and feel like your best you.

Choice is powerful.

We’re not in the business of telling you what to do with your hair. We’re in the business of giving you the tools (and the cheer squad) to make your own choices.
Want to go grey and rock it? Amazing. Want to cover your roots so you feel fresh for that big meeting? Let’s do it. Want to mix it up depending on your mood? That’s the beauty of choice.

So whether you're choosing colour, care or simply some nice accessories — we've got your back. At Done, we’re not just about colour. We’re about confidence. Your hair. Your choice. Your rules.

However you wear it, own it. And always know we’re rooting for you.