We’re thrilled to share that Done has officially launched at Adore Beauty.

And the welcome has been extraordinary.

In their BeautyIQ feature, they crowned Done:

“The 10-Minute Grey Hair Masking Miracle: How DONE Gave Me Salon Hair and My Mornings Back.”

For a brand built to simplify grey maintenance without compromising on performance, that headline says everything.

Road-Tested by Industry Authority

Before Done went live, it was personally trialled by Dani Chee, Head of Brands & Merchandise at Adore Beauty.

With 12 years working across beauty brands, Dani has seen trends rise and fall, formulations overpromise and underdeliver. Her standards are high and rightly so. As she shared:

“12 years of working with beauty brands has given me an eye for quality and a good formulation when I see it.”

Eight months out from her last salon visit and staring down the holiday rush, she was looking for something that could genuinely deliver. Her verdict:

“What I had in front of me was the answer to my time-saving prayers: an at-home solution that was quick, salon-professional, and wouldn't compromise the health of my hair.”

That’s the exact gap Done was built to fill.

Crowned “Best Root Touch Up for Grey Hair”

Adore spotlighted what makes the Done Ultimate Root Retouch Kit different:

• 100% Grey Coverage in 10 Minutes - Fast-acting pigments delivering complete coverage in just 10 minutes.

• Conscious Colour™ Formula - Professional-grade permanent colour designed by world-leading experts.

• Free From Harsh Ingredients - No Ammonia. No PPD. No Parabens. No Resorcinol. No Phthalates. No SLS. No Titanium Dioxide.

• Vegan, Cruelty-Free with results that last up to 6 weeks

But the real proof is always in the result. After air drying, Dani described her colour as:

“Rich, vibrant… flawless, seamlessly blended and full of shine. The quality was immediately apparent, a true testament to the ‘salon professional’ promise.”

The moment that sealed it?

“The true turning point… the results were lasting.”

Her touch-up lasted two months and she immediately bought more for her mum.

We can’t think of a better endorsement.

Hair Colour, Done Differently

Grey maintenance isn’t occasional. It’s cyclical. Predictable. Often spanning decades.

So we designed Done specifically for that rhythm.

Premium grey maintenance.
Salon-grade performance.
Ten minutes.
No compromise.

If you’re new to Done, watch how simple the ritual really is in our step-by-step video tutorial here: 👉 Watch the How-To Tutorial

Because hair colour should feel considered, elevated and easy.

No Grey Days.

Now at Adore Beauty.