Over the past few months, Done has been turning heads in beauty editorial land for good reason. From Fashion Journal to Women’s Weekly, BeautyIQ and Sitchu, the press has been unanimous: when it comes to at‑home root maintenance, Done isn’t just good- it’s editor‑approved excellence.

Beauty Experts Are Obsessed

The kind of coverage founders dream about. Done is already appearing alongside some of the industry’s most talked-about products.

In Sitchu, Done was highlighted as:

"An at‑home colour disruptor is about to earn a permanent spot in your beauty routine. The three step system is foolproof and beautifully designed. My hair feels incredible and my greys have vanished. This is a game changer."

Over at BeautyIQ, the consensus was equally glowing:

"The colour was rich, vibrant, and the grey coverage was flawless, seamlessly blended and full of shine. The quality was immediately apparent, a true testament to the 'salon professional' promise. The true turning point and the part that turned me into a true Done devotee: the results were lasting. As a time‑poor mum, I no longer have to compromise on quality to get my roots sorted."

In Women’s Weekly, Done was recognized as a practical, salon-quality solution for anyone looking to keep their hair colour looking fresh between appointments.

And Fashion Journal didn’t hold back either. The Ultimate Root Retouch Kit was crowned best for covering greys quickly. "I was impressed by how well it covered my stubborn greys and there was no 'banding' or obvious colour difference."

The Done Difference

So what makes Done stand out in an increasingly crowded category? A few key things editors and users alike keep pointing to:

Salon‑grade colour, without salon scheduling
✔️ Done’s Conscious Colour™ delivers 100% grey coverage in about 10 minutes, with rich, natural results that blend seamlessly into your existing colour- no obvious lines or banding.

Thoughtful formula with premium care
✔️ Free from ammonia, PPD, parabens and other harsh chemistry- yet infused with nourishing actives like aloe vera, vitamin E and botanical oils that leave hair soft and shiny.

Designed for real life, not just beauty routines
✔️ Whether you’re a busy editor, a working parent, a frequent traveller or someone who just hates long salon waits, Done fits into your life, not the other way around.

Your Time To Shine

Beauty editors don’t hand out praise lightly. When they call Done a game changer, post rave reviews about effortless grey coverage, and say they’ve “officially converted,” it’s because Done works- in real life, on real hair, for real people.

If you’ve ever wished for salon‑quality root colour without the salon time, the press isn’t just recommending Done, they’re agreeing on it as the solution.

And the best way to get started? The Ultimate Root Retouch Kit: our foolproof, three-step system that delivers rich, natural colour, 100% grey coverage, and lasting results- all from the comfort of home.