Think going grey is something that only happens in your 50s or 60s? Think again.

It turns out the first greys can pop up a lot earlier than you might expect — and you're not alone if you've already spotted a few silvery strands in your 20s or 30s. In fact, for many people, the process of going grey begins before 35. Whether it’s genetics, stress, or just the weird magic of biology, millennial grey can mean more than bland interior décor. And here's the thing: touching up your roots isn't about chasing youth – it's about feeling confident, polished, and you. 

Grey Hair in Your 20s and 30s? Totally Normal.

It’s not just our elders battling grey roots. More and more people are discovering their first greys while scrolling TikTok or juggling video calls — and there’s no shame in wanting to cover them up.

The myth that home hair colour is only for “older” people? Let’s retire that, please. Colouring your roots can be as routine as doing your nails or getting your brows done — a small tweak that makes a big difference to how you feel when you catch yourself in the mirror.

Looking for a Quick Root?

If you're new to the world of hair dye or haven’t touched up your roots before, let us introduce you to your new BFF: the Ultimate Root Retouch Kit.

It’s specifically designed for anyone who wants a rapid root retouch and it’s perfect for getting salon-quality results without the salon price tag. With an end-to-end salon system in one nifty little box, this kit makes it easy to stay on top of your colour game – even when life gets busy.

Here’s why we love it:

• Available in 5 natural shades

• Mess-free and easy to use application tools included

• 100% grey coverage that actually lasts

• No strong smells, no complicated steps – just fresh-looking colour in 10 minutes
  
  

It’s Not About Age – It’s About Choice

We’re big believers that your hair colour is your business. Whether you choose to embrace the grey or cover it up, it should be on your terms. For some, grey roots are a vibe. For others, they’re an unwanted reminder that life is speeding by.

If colouring your roots helps you feel more like you, then why not own it?

We've created our range of products so you don’t need to book a salon appointment or blow your budget. You can handle your hair from your bathroom, in your PJs, with your favourite playlist on.

Get your hair Done

The Ultimate Root Retouch Kit is the easiest way to get started with DIY hair colour. It’s gentle, effective, and made to match seamlessly with your natural hair. Because no matter your age, no one should have to deal with awkward grow-out or patchy coverage. You deserve glossy, even colour and healthy hydrated hair from root to tip.