Hair colour, done differently.
Salon colour without the scheduling. Fresh colour without the fuss.
No resorcinol
PPD and SLS free
No phthalates
No gluten
Titanium Dioxide-free
Ammonia-free
Vegan
Fresh colour without the fuss.
The simplest way to get that just-left-the-salon feeling.
01
Colour
Expertly formulated salon-quality colour and developer with an easy-to-apply bottle. Featuring Aloe Vera, Vitamin E and Macadamia Oil.
02
Care
The Hydration Shampoo and The Nourish Conditioner provide the ultimate aftercare. Free from sulphates, parabens, SLS, SLES and silicones.
03
Gloss
The Gloss Treatment with Argan Oil delivers instant shine, softness and radiance for a polished, professional 'just left the salon' finish.
100% grey coverage in 10 minutes
We’ve worked molecular magic to get rid of grey roots fast.
Before
After
No Grey Days
No Grey Days
No Grey Days
No Grey Days
No Grey Days
No Grey Days
No Grey Days
The new way to get your roots done.
We’re a simple ritual for busy people. One that helps you feel your best without a fuss. Fast, effective, salon quality dye that transforms grey hair days into great hair days.
Conscious Colour™
We say no to harsh ingredients — including ammonia, PPD, resorcinol, parabens, phthalates, SLS, and titanium dioxide — and yes to natural actives like soothing aloe vera, antioxidant-rich vitamin E, and nourishing macadamia oil.
Rapid Results
100% grey coverage in 10 minutes. A root touch up that respects your time as much as your hair. We call it molecular magic.
Salon System
Made by world leading colour experts for humans with high expectations. Our Ultimate Root Retouch kit also includes hydrating & nourishing colour-safe shampoo, conditioner and a high-shine gloss treatment.
Ride or Dye Club
Set and forget with a subscription. Get your root touch-up (plus exclusive gifts) delivered to your door, on your schedule.
Rose W
Finally a quick and effective at home hair colour product that covers my greys, without having to go to a hairdresser and waste hours...so convenient and easy!
Alicia H
It made my hair feel soft and shiny. So much easier than having to go into the salon!
Laura S
The colour match is perfect. My hair has the most shine to it I have ever seen and looks the healthiest it has in years.
Blog — The Done Thing
There’s a new kind of beauty rebellion happening – and it’s not in a salon.
When we say 'no grey days' — we're not talking about your roots.
It turns out the first greys can pop up a lot earlier than you might expect.
